The biggest game of the year is embracing seasonal event to get players excited all over again.
Pokémon Go is back on top of the iPhone top-grossing charts in the United States after falling as low No. 10 last week, according to market intelligence firm Sensor Tower. Developer Niantic updated the location-based augmented reality app that puts digital monsters into the real world with you using your smartphone’s camera earlier this week to celebrate Halloween. Game now awards players with more candies to upgrade their collectible creatures, and more ghost and other spooky Pokémon are out on the streets than usual.
Pokémon Go Halloween began on 26 October , and it will run through the first day of November. And it is one of the key reasons the game is back at the top of the $36.6 billion mobile gaming business.
The Halloween event doesn’t include any new content. Instead, Niantic was able to engage lapsed fans with a simple remix of resources that are already inside of Pokémon Go. This suggests that the company could continue doing events like this without having to invest heavily in building totally fresh content.
The success of this Halloween event shows us that when Niantic will introduce 2nd Generation Pokemon's and new features , it will have an even bigger effect than this week’s event.
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