By now we all aware that Apple is giving another shot at an affordable iPhone with the launch of Apple iPhone SE. As per media reports, this phone will be making its debut later this month. One would have though after the affordable iPhone makes its debut, the company might fade out the older gen iPhone 5s.
Apple has already announced that it will be fading out iPhone 4S from the Indian market but this is not what Apple seems to have in mind for the iPhone 5s. As per a news reports, it is being speculated that the prices of the iPhone 5s could go down by up to 50% after the launch of iPhone SE. This revelation has been made by Ming-Chi Kuo from KGI Securities.
From what we know is that the iPhone SE is a successor to iPhone 5s and will borrow the same design elements.
Perhaps Apple will keep selling the iPhone 5s in developing markets like India where there's still plenty of demand for the handset. We think that if indeed Apple adopts this strategy, it could be a master stroke by the company. Apple has an immense brand value in markets like India and here people don't mind buying a two year old iPhone if it fits their budget.
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